A product launch at a leisure resort

A leisure resort gives a launch a relaxed, open setting. Lawns, pools and outdoor spaces suit consumer products, family brands and anything that benefits from a lifestyle backdrop. It also lets you combine a launch with a day out for guests.

Start with the concept

Decide what guests should think when they first see the product. A playful product suits games and interactive stations. A premium product suits a quieter, more considered reveal.

Plan the guest journey

Think about arrival, where guests wait before the reveal, how they see the product up close and what they take away. Each step should lead to the next without confusion.

Weather and location

Outdoor launches need a wet weather plan and shade. Resorts away from the city centre also need clear transport directions, and a shuttle can help for media and VIP guests.

Get Out! Events walks through the guest journey for a Downtown East product launch, from arrival to take-home. Confirm current arrangements with the resort.