Putting a brand in front of the right people

Launches, exhibitions and industry ceremonies share one goal: putting something new in front of people who matter to the business. The formats differ, but the questions are similar. Who needs to be there, what should they see first and what should they remember when they leave?

Notes

• A launch at a leisure resort
• An exhibition on a university campus
• Ceremonies at the shipyard
• Designing the reveal moment

Start with the guest list

The audience decides everything else. Media, partners, customers and staff each need different things from a launch. Decide who matters most, and design the event around them.

For visitor and venue information in Singapore, the Singapore Tourism Board is a good starting point.